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3 YEARS UNDERGRADUATE COURSE IN BUSINESS ADMINISTRATION -BBA (BACHELOR OF BUSINESS ADMINISTRATION)
Objective
The course is directed at preparing participants for the challenges of supervisory and middle-level management positions in the public or private sector. The course blends the three core disciplines of management, communication and information systems into a balanced course providing the contemporary manager with effective skills. In addition, the course offers general business courses to broaden the prospective manager's knowledge base.
Duration
3 years
Eligibility
10+2 or equivalent / 3 year Diploma from a State Board of Technical Education.
Lateral Entry
Lateral Entry to 2nd Year
The candidates seeking admission to the 2nd year of the BBA course should have successfully completed Diploma in Business Management/ Business Administration/ Business Studies from any recognised University after 10+2.

Lateral Entry to 3rd Year
The candidates seeking admission to the 3rd year of the above course should have successfully completed Advanced Diploma in Business Management/ Business Administration/ Business Studies from any recognised University after 10+2.
Award
After Successful completion of 3 years students would also be awarded BBA degree from UGC Recognised State Government University.

Course structure

First Year
Principles of Management & Organizational Behavior
Business Organization
Communication Skills In English
Principles of Accounting
Basic IT Applications
Business Mathematics
Managerial Economics
Marketing Management

Second Year
Quantitative Methods for Management
Human Resource Management
Executive Communication
Financial Management
Consumer Behaviour
Research Methods for Management
Advertising and Sales Promotion
Marketing Research

Third Year
Cost and Management Accounting
Production and Operations Management
Business Environment
Strategic Management
Entrepreneurship Development
Business Law
Project Management
Management Information System
Project
 
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